Agenda

Line up Barber fest

Where?

A PLACE WITH STYLE AND A LONG HISTORY

• An old industrial site from the 19th century. A memory of Barcelona's industrial past.
• In 1989, Palo Alto became a center of artistic and cultural production.
• More than 70 professionals and companies from the world of plastic arts, communication and industries related to design have been giving shape and content to what is known today as Palo Alto.
• It serves as a creative center, combining comfortable spaces with a lush plant garden with more than 200 plant species.
• The popular Palo Alto Market takes place every first weekend of the month.
• Located in the modern district of Poblenou.

FESTIVAL MAP

STMNT Grooming Goods

REWRITING THE STANDARDS OF GROOMING

Fueled by the knowledge and artistry from leading barbers, STMNT is a unique brand that goes beyond the product, this is a brand with purpose. A collective that respects people that have bold, authentic statements to make. People that stand up for what they believe in. This is a community that honors craftsmanship and strives to do better.

MAKING A STATEMENT

We are the pioneers of modern barbering. Our mission is to do more than contribute; we are looking to rewrite the standards of grooming. We respect people that have bold, authentic statements to make. We are creating a community of movers and shakers that influence our industry.
People that stand up for what they believe in. Taking a truly collaborative approach, we shaped a brand that goes beyond product. A brand with purpose.
As creatives and innovators, we came together to craft each of our products from scratch. We put everything into this. Our inspiration. Our knowledge. Our Passion. We pushed the boundaries and developed exceptional formulations. We tested them until they exceeded our expectations. The result: three distinct styling collections, accompanied by a 7-piece care line. We imparted our identity into every aspect. Designing a brand that stands out. A brand to sign our names to. This is our statement.

"This brand, developed through our collaborative vision and formulated with passion, is so much more than its products. As creators and innovators, we have developed a high-performance range that not only contributes to but rewrites the standards of men's grooming. This is our STMNT."

Artero

ABOUT US

Artero is a Spanish company dedicated to the manufacturing and trade of high-quality professional hairdressing products. We are known for our specialization in cutting, hair care products, and tool sharpening. With over 100 years of history, the brothers Álex and Edu Artero (4th generation) currently lead this company that was founded in 1909 by Pascual Artero. Over more than a century, the company has grown along with its popularity, to the point of being present today in over 90 countries, with a team of over 100 employees and a solid international network of ambassadors who promote its business in various languages.

OUR VALUES

TRADITION

With over 110 years of experience, we aim to offer the best products and services for our customers.

FAMILY

Although we have evolved from a small business to a multinational corporation, the spirit at Artero remains familial and team oriented.

INNOVATION

Always backed by R&D and with the goal of staying up to date on new market trends and demands.

QUALITY

Our focus is on excellence in the development and production of our products. We constantly verify quality control.

PASSION

We are driven by our passion for the industry, animal care, hair care, and this drives us to develop the best products.

PROFESSIONALISM

We develop products with utmost professionalism for the most demanding professionals.

ARTERO TODAY

Currently led by the 4th generation of the Artero family, brothers Alex and Edu, along with their solid team of over 90 employees, have expanded Artero's horizons, making it a global leader in the professional hairdressing sector. Their leadership has propelled Artero to be present in over 80 countries worldwide, including Asia, Europe, America, Canada, South America, and Oceania.

EDUCATIONAL PROGRAMS AND EVENTS

In both divisions of the brand, we offer training, shows, demonstrations, and masterclasses led by renowned hairdressers nationally and internationally.

AMBASSADORS

We collaborate with brand ambassadors located worldwide who act as advocates.

This program aims to foster a closer relationship between the customer and the brand and improve the visibility of the corporate brand.